A PATTERNS OF MASCULINITIES IN DISCOURSE OF REPORTS ASSESSING CONDITION OF POLISH STARTUPS ORGANISATIONS

The purpose of this article is discourse analysis masculinity created in reports assessing the current condition Polish startups. covered published by Startup Poland foundation from 2015-2019. This text an attempt to apply heuristic framework integrative gender theories interpret results research, and explain how discursively was constructed. Startups as innovative professional structures belonging knowledge-based economy model are example organizations typical information society. Numerous studies report changes (crises) occurring among practiced male patterns (especially those for countries global North). show that despite these reports, largest startup striving produce solutions using modern solutions, on discursive surface, associated with cultural hegemonic masculinity. startups, a structural symbolic dimensions, highly masculine spaces. However, due practice achieving hegemony, they (startups) can be interpreted terms cooperative or hybrid